Latest Insights and Stories

Nike Mumbai Marathon campaign
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Nike’s Epic Play at the Mumbai Marathon: Smart Marketing Done Right

A Clever Yet Brilliant Move by NikeCreative marketing is the art of grabbing attention at an event and creating impactfu...

DeepSeek AI challenging US AI
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How DeepSeek AI Is Breaking the US AI Monopoly

The Rise of DeepSeek AI: A New Contender in the Global AI ArenaFounded in May 2023 by visionary entrepreneur Liang Wenfe...

Compliance issues in L&T contract
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L&T Loses Rs 70,000-Crore Submarine Deal Amid Compliance Issues

L&T Faces Setback: Loses Rs 70,000 Crore Submarine Deal Post CEO's Controversial Workweek RemarkLarsen & Toubro (L&T) ha...

Zoho CEO becomes chief scientist
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Sridhar Vembu Steps Down as CEO of Zoho, Becomes Chief Scientist

Sridhar Vembu Steps Down as CEO of Zoho, Assumes New Role as Chief ScientistSridhar Vembu, the founder of Zoho Corp, has...

Popular brands by Tata
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6 Iconic Brands Owned by the Tata Group

The Tata Group is one of India’s most prestigious and diversified multinational conglomerates. Over its 150-year journ...

Kumbh Mela brand campaigns
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Innovative Marketing Campaigns and Initiatives at the Maha Kumbh Mela

The Maha Kumbh Mela, known as one of the largest gatherings in the world, has become a hotspot for brands to showcase th...

Marketing ideas for small businesses
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5 Powerful Marketing Ideas for Small Businesses

Running a small business is no small feat, but with the right marketing strategies, you can build your brand, attract cu...

Srikanth Bollapalli flower empire
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Srikanth Bollapalli. From Humble Beginnings to a Rs 70 Crore Flower Empire

Srikanth Bollapalli, a farmer from Nizamabad district, Telangana, has transformed his life with sheer determination and ...

Inspiring journey of Naga Naresh Karuturi
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From Adversity to Achievement. The Inspiring Journey of Naga Naresh Karuturi

"God has always been planning things for me. That is why I feel I am lucky," says Naga Naresh Karuturi, a man who turned...

Theobroma Colaba bakery success story
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Success Story of Theobroma. From a Tiny Colaba Bakery to a ₹3500 Crore Business

Theobroma: A Sweet Journey from Mumbai to the Nation's HeartTheobroma, a beloved chain of bakeries and patisseries, bega...