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Social-first marketing and influencer strategy
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Social-First Marketing Strategies: How Brands Like Unilever are Leading the Way

In today’s fast-evolving digital landscape, social-first marketing strategies are transforming the way brands connect ...

WhatsApp Business Conversational Commerce setup by Big A Solutions Madurai
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Conversational Commerce: The Future of Online Selling for Small Businesses in Madurai

In today’s fast-growing digital landscape, Conversational Commerce is changing the way businesses connect with their c...

 Emotion-based ad optimization using AI tools Affectiva and Vidooly for better digital marketing performance
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Emotion-Based Ad Optimization: The Next Frontier in AI-Driven Marketing

What Is Emotion-Based Ad Optimization?In today’s competitive digital marketing landscape, it’s not just about who yo...

Marketers optimizing website content for AI search engines like ChatGPT, Gemini, and Perplexity through Generative Engine Optimization strategies
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Generative Engine Optimization (GEO): The Future of Digital Visibility

Digital marketing is evolving faster than ever, and 2025 has introduced a game-changer — Generative Engine Optimizatio...

Authentic content and customer stories building trust and engagement in digital marketing
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Authentic Content Wins: Building Trust in the Digital Era

In today’s crowded digital landscape, customers are inundated with ads every day. While flashy graphics and perfect ca...

Social media marketing Madurai
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Social Media is the New Shopping Mall: Why Social Commerce Matters for Your Business

Have you noticed how people are no longer just scrolling through Instagram, Facebook, or WhatsApp—they’re shopping d...

 Data privacy and first-party data utilization
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Data Privacy and First-Party Data Utilization: Building Trust in the Digital Age

In today’s digital-first world, data has become the foundation of marketing, personalization, and customer engagement....

Omnichannel customer journey
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Omnichannel Customer Journeys: Creating Seamless Experiences Across All Touchpoints

In today’s fast-paced digital world, customers expect more than just a product or service—they expect experiences. W...

Visual search on Instagram and YouTube showing social media as new search engine
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Visual Search: Instagram & YouTube as the New Search Engines

In the evolving world of digital marketing, search behavior is changing rapidly. While Google has long dominated as the ...

Why carousels perform better than videos on Instagram and LinkedIn
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Why Carousels Dominate Engagement in 2025: Proven Formats, Metrics & Strategies

In today’s digital marketing landscape, the carousel post has become more than a design trend — it’s a proven grow...