Latest Insights and Stories

Employee welfare and perk evaluation
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Are Corporate Perks Overlooking Employee Well Being?

In recent times, I’ve noticed a growing trend where companies offer leave and free movie tickets to employees for watc...

Zomato CEO Deepinder Goyal branding lessons
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Lessons from Zomato CEO Deepinder Goyal and Grecia Munoz : Delivering More Than Just Food

Recently, Zomato CEO Deepinder Goyal and his wife Grecia Munoz made headlines by stepping into the role of delivery agen...

Bigg Boss Tamil season 8 marketing insight
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Bigg Boss Tamil Season 8 : A Masterclass in Branding & Marketing!

As Bigg Boss Tamil Season 8 premieres today with the iconic Vijay Sethupathi as the new host, it’s not just a TV event...

Amul brand leadership story
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Amul : A Timeless Journey of Innovation, Cooperation, and Market Leadership

Amul is a shining example of how to leverage modern marketing trends in the FMCG sector. While Tamil Nadu has Aavin, Ker...