In In today’s fast-evolving digital world, artificial intelligence (AI) is no longer a futuristic concept — it’s a tool that’s reshaping how we live, learn, and work. But the biggest challenge has always been access. Powerful AI tools often sit behind expensive paywalls, available only to professionals, tech enthusiasts, or premium subscribers.

That’s why Airtel’s latest move is so significant. In a first-of-its-kind partnership, Airtel is offering all its users in India a free one-year subscription to Perplexity Pro, one of the most advanced AI-powered research and answering tools available today. This subscription, normally valued at around ₹17,000 per year, is now being made available at no cost to over 360 million users across the country.

What is Perplexity Pro?

Perplexity Pro is more than a search engine — it’s an AI assistant that gives direct, accurate, and sourced answers to any query. Whether you're searching for scientific data, creating marketing content, summarizing news, or researching a topic for school or business, Perplexity responds with reliable, easy-to-read insights.

Unlike traditional search engines that display dozens of links, Perplexity gives you exactly what you need — fast. It cuts through the clutter and delivers instant, human-like responses, supported by citations and real-time information. For students, professionals, creators, and anyone who values time and clarity, this tool is a true game-changer.

Why Airtel’s Move Matters

At its core, this partnership isn’t just about giving something for free. It’s about democratizing access to advanced technology — putting premium digital tools in the hands of everyday users, not just the privileged few. Imagine:

  • A college student in a rural town using AI for assignments and learning.
  • A small business owner generating market research or writing content in minutes.
  • A freelancer saving hours of manual search and boosting productivity.

This is what inclusive innovation looks like. Airtel is not just providing better connectivity — it’s enabling better digital experiences.

Simple Access, Big Impact

Getting started is simple. Airtel users just need to log into the Airtel Thanks app, where they can activate their free Perplexity Pro subscription in a few quick steps. Once done, they gain full access to the platform’s ad-free, intelligent search capabilities for an entire year.

A Thoughtful Step Toward the Future

While the tech world often talks about the next big thing, Airtel has quietly delivered it. By bringing Perplexity Pro to millions of users, they are encouraging a shift from passive consumption to active creation and smarter engagement with knowledge.

This isn’t just a feature update. It’s a glimpse into the future of telecom — where connectivity is paired with capability, and access to the internet means access to intelligence.


In a time when many tech offerings are becoming more exclusive and expensive, Airtel has chosen the opposite path — one of inclusion, empowerment, and vision. By making Perplexity Pro freely available, they are helping India move closer to a future where knowledge is truly accessible to all.

This partnership isn’t just a win for Airtel users. It’s a moment that redefines how we think about AI, access, and what it means to bring technology to the people.