How Brands Are Adding a Creative Twist to Holi with Festive Social Media Campaigns

Holi, the festival of colors, is a time for joy, celebration, and of course, creative brand marketing! This year, brands are taking their festive social media creatives to the next level with witty, vibrant, and engaging Holi-themed campaigns.

Here are some of the most eye-catching Holi marketing campaigns that are making waves on social media:

Croma – A Witty Face Recognition Message

Creative Concept:

Imagine trying to unlock your phone, but your face is covered in Holi colors! Croma’s creative popup captures this moment perfectly:

Face Not Recognized
"There's too much color on your face (Happy for you tho!)"
#HappyHoli

Why It Works?

• This quirky message relates to every smartphone user who has faced this situation during Holi, making it highly engaging and shareable.

Zomato – The Orange T-Shirt Twist

Zomato’s delivery partners are known for their signature red t-shirts. But this Holi, they add a fun twist:

"We might deliver in an orange shirt today...
but bura na maano, Holi hai!"

Why It Works?

• The playful reference to Holi colors makes it relatable.
• Zomato’s witty tone aligns with their fun brand voice.

MakeMyTrip – Holi Colors from a Bird’s Eye View

A stunning drone-shot image of islands splashed with Holi colors, capturing the festive spirit in a breathtaking visual.

#HappyHoli

Why It Works?

• The vibrant aerial shot grabs attention instantly.
• Perfectly aligns with MakeMyTrip’s travel and adventure theme.

Domino’s India – A Colorful Pizza Delivery

The moment your Domino’s pizza arrives, but your hands are covered in Holi colors! Domino’s captures this moment with a fun post:

"Spotted: Y'all taking delivery with rangey haath!"

Why It Works?

• It taps into the real-life Holi experience.
• Playfully connects food and festivity.