Zomato Becomes Eternal Ltd: A Bold New Chapter Unveiled

In a significant development for the food tech industry, Zomato Ltd has announced a rebranding and will soon be known as Eternal Ltd, following approval from the company’s board. CEO Deepinder Goyal unveiled this transformation in a heartfelt letter to shareholders, revealing the company’s new mission and a striking new logo.

This change marks a new chapter for the company, encompassing its four key business verticals:

  • Zomato: The flagship food delivery platform
  • Blinkit: The quick-commerce division
  • District: The live events venture
  • Hyperpure: The kitchen supplies unit

The Evolution of Zomato to Eternal

The decision to rename the company as Eternal Ltd comes just weeks after Zomato was included in the BSE Sensex on December 23, 2024, coinciding with the company's 17th anniversary.

Goyal shared insights into the rebranding journey, stating that the name Eternal emerged after the acquisition of Blinkit. “We started using 'Eternal' internally to distinguish between the company and the brand/app,” he explained.

Goyal added, "Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to. Because ‘Eternal’ carries both a promise and a paradox. True permanence isn’t built on bold claims of invincibility or the swagger of success. It is forged in the quiet understanding that our immortality stems from our mortality."

A Mission Statement Beyond a Name

The rebranding is more than a cosmetic change; it signals a renewed mission. Goyal emphasized that Eternal represents the company's enduring commitment to innovation and growth.

"This isn’t just a name change; it is a mission statement... Our immortality stems from our mortality — because the day we think we will last forever simply because we declare it, we begin our end."

Transition to Eternal Ltd

If shareholders approve the change, Zomato will transition its corporate website from zomato.com to eternal.com. The stock ticker will also change from ZOMATO to ETERNAL.

Looking Ahead

This strategic move underscores Zomato’s evolution into a multi-faceted enterprise. With Eternal Ltd at the helm, the company is poised for a future defined by innovation, resilience, and transformative growth.

As the food tech giant steps into this bold new chapter, stakeholders and customers alike can look forward to a journey that truly embodies the essence of being "eternal."